Director, Analytics & Ticket Sales Strategy

Position Details Position Information Requisition Number S3457P Home Org Name Athletic Ticket Office Division Name Director Intercollegiate Athletics Position Title Director, Analytics & Ticket Sales Strategy Job Class Code BB63 Appointment Status Full-time Part-time FTE Limited Term No Limited Term Length Job Summary Auburn University Athletics is excited to begin the search for a Director of Analytics & Ticket Strategy! This individual will be responsible for managing the data collection and analysis for all external units within the Department of Athletics (Ticket Operations, Ticket Sales & Retention, Tigers Unlimited, & Digital Marketing & Social Media) for the purpose of forecasting ticket pricing and sales for all ticketed athletic events.
Develops both the short and long-term operational sales and service strategies, ticketing, and revenue reports for Auburn’s six ticketed sports.
Implements new initiatives to enhance the sales team’s effectiveness, while ensuring that the best sales leads are prioritized.
This position is also responsible for managing all CRM tracking systems for Auburn’s Ticketing Offices.
Why should YOU consider a career with Auburn University? Auburn University was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years! Competitive employee benefits + state retirement plan.
Tuition assistance for you and your dependents.
Generous leave policies (including paid parental leave!) The satisfaction of knowing YOU are a part of providing the premier academic experience at Auburn and the life-changing work our students and employees perform.
Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.
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Essential Functions Administers data analytical activities associated with data management platforms and ensures data systems are fully integrated across all platforms.
Responsible for all facets of Auburn’s customer relationship management (CRM) system including creating reports and dashboards, leading score & generation, controlling access to the system for those using it, researching best practices with the system from industry leaders, troubleshooting issues, and finding ways to maximize the system.
Develops standard, custom reports, and dashboards for senior-level administration to assist with campaign and activity tracking.
Leads educational sessions on CRM systems as part of the onboarding process for new ticket sales, operations, and development staff members.
Provides lead generation services to the ticket office and sales staff members and manages the data collection and analysis for the outbound sales team.
Leverages the data warehouse and enhances the view of the customer to build and deliver various predictive models in partnership with IT.
Works in conjunction with Ticket Operations, Marketing, and Tigers Unlimited in forecasting ticket revenue.
Provides recommendations on the pricing of season and individual tickets and inventory management by analyzing historical data, market trends, and various secondary market transaction data.
Works in conjunction with the sales team and marketing to analyze, develop, and implement new business initiatives to enhance effectiveness, ensure the best sales leads are focused on first, and reporting is accurate and relevant.
Develops and analyzes post-event surveys to address issues identified through the survey process that will enhance the overall fan experience.
Assists with gameday activities and box office customer service at Football & select sporting events.
Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.
Minimum Qualifications Minimum Qualifications Bachelor’s degree plus four years of experience in business operations, ticket sales, sales operations, data management, or customer relationship management (CRM) systems.
OR Master’s degree plus two years of experience in business operations, ticket sales, sales operations, data management, or customer relationship management (CRM) systems.
Minimum Skills, License, and Certifications Minimum Skills and Abilities Knowledge of sales and customer service best practices, demonstrated track record of sales and relationship building, personnel management, CRM systems (Salesforce preferred), and ticketing and development software (Paciolan preferred).
Knowledge of customer relationship management (CRM) systems and ticketing & development software such as Paciolan (as well as their integrated partners).
Knowledge of data visualization tools such as Qlik, Tableau, and PowerBI.
Excellent communication skills both verbal and written, and attention to detail.
Minimum Technology Skills Minimum License and Certifications Desired Qualifications Desired Qualifications Degree Public Relations, Business, Marketing, Communications, Sports Administration/ Management, is preferred.
Experience in intercollegiate or professional sports ticket sales or operations is desired.
Posting Detail Information Salary Range $45,400-$72,600 Job Category Athletics Support Working Hours if Non-Traditional 7:45a - 4:45p, M-F, nights and weekends as needed City position is located in: Auburn State position is located: Alabama List any hazardous conditions or physical demands required by this position Posting Date 03/05/2024 Closing Date EEO Statement Auburn University is committed to an inclusive and diverse campus environment.
Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.
AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER.
It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.